Always with you, one step ahead.
Everything from first hello
to money in the bank.
We're building one system for pipeline, invoicing and revenue, with AI doing the legwork. You talk to customers. SecondShadow does the rest.
Growth plan, 5 seats
£30 per user a month after the trial.
Fourteen days free
No card to start, no contract after.
Your data stays in the UK
Hosted in London, encrypted at rest.
What is the admin actually costing you?
Your numbers, not ours. Nothing to sign up for, and nothing emailed to you. Move the sliders and take the figure with you.
Admin, costing you
£34,500 a year
a year, on 46 working weeks
That is the part we are building SecondShadow to take off you. It logs the call, updates the deal and raises the invoice while you are out talking to customers.
Join the foundersEveryone who joins before launch is in it.
Every request is read and approved by a person, so places move at the speed we can properly support. The group closes at launch, and the people who come after it are just customers.
Build updates before anyone else
What we shipped, what broke, and what we changed our minds about. Written by us, not by a newsletter tool.
Invitations to founder events
Small, in person where we can manage it, and worth your evening. You will meet the people building this.
A say in what ships first
The order of the list below is not decided. Founders are the people who get asked, and we act on the answers.
One system, and it does the legwork
Every business we talk to ends up running three systems and a spreadsheet that disagrees with all of them. We're building the one that makes the sprawl unnecessary, with Photon doing the legwork inside it. None of the below is live yet, and early customers help decide what ships first.
Invoices, raised where the deal closed
The invoice comes out of the thing you just won, rather than out of a second system you have to tell about it afterwards.
Revenue you agree on
Pipeline, invoices and recognition reading from one set of records, so the Monday meeting is a decision rather than a reconciliation.
Every number has a story
Click a figure on a report and land on the deal, the invoice or the call behind it. No exporting to a spreadsheet to find out where it came from.
Bring your old system with you
Contacts, deals and history carried across in an afternoon rather than a quarter, and set up without needing someone technical.
Leads, found for you
AI lead generation that draws on more of your tools as each integration lands. Prospecting, minus the spreadsheet archaeology.
What you sold vs what you signed
Back-office integrations that check each deal's value against the agreement behind it, so the gap turns up before finance finds it.
QBRs, drafted
A first draft of the quarterly business review, built from the account's own history. You still get to take the credit.
Emails in your tone
Drafts that sound like you on a good day, ready for you to read, tweak and send.
Fair questions.
- What actually is it?
- One system for the commercial side of your business. Contacts, companies and a pipeline sit underneath; quoting, invoicing and revenue sit on top; and Photon, our AI, works across all of it. It replaces the CRM you have, and the other things you bought because the CRM could not do them.
- What do I get by signing up?
- A place in the queue for an early workspace on the Growth plan, five users included. We email you when it's ready. If you ticked the box for updates you'll hear a little more from us, but not much. We're busy building.
- Does it cost anything to be on the list?
- No. Joining is free, and the workspace starts with a fourteen day free trial that doesn't need a card. We'd rather you tried it before anyone mentions money.
- Do I have to talk to anyone first?
- Nope. Confirm your email and you're on the list. No sales call, and no demo you didn't ask for. If you do fancy a chat, you can book one from your account.
- Can I leave if it's not for me?
- Any time. There's no contract and no exit fee. Updates switch off from any email or from your account, and we promise not to take it personally.
Don't want to leave yet?
Fair enough. Have a go at Shadow Run: one button, a course that gets quicker, and your own best run racing you as a shadow. Sign up and your best goes on the board.